Liz's observations are solid - you will have trouble
selling, or even creating a solid viral marketing
program, with an eBook if you don't have solid
differentiation (often provided by personal experience
and knowledge).
In the growing sea of eBooks, people are increasingly
looking for what works rather than what is just written.
Here's an idea. If you cannot offer your personal
experience, knowledge or input into your topic right
now, then look at your product as a compilation.
That is, compile a list of the best techniques used by
people who ARE getting results. Look for the single
or top two best techniques INCLUDING ACTUAL EXAMPLES,
of how those techniques were used/results obtained.
That's valuable.
Hope this helps....
Jeff
Jeff Smith
How To Choose Hot Selling Topics For Your Information Products.
http://www.infoproductcreator.com