1. Advertising in offline publications (you know, those ink-on-paper things) that your target audience reads and trusts.
2. Getting reviews of your product.
3. Direct mailings to your target audience. (As you can see from the sigfile, I'm a big fan of postcards. But the important thing to remember is, your results are only going to be as good as the list you mail to.)
Hope this helps,
Martha Retallick
Grow your business with direct mail postcards!
It's easy, affordable, and FUN! Learn how at:
http://www.PostcardMarketingSecrets.com