Hope you don't mind my brutal honesty.
I think the idea is good, but too much information before you get to the "Click to Order" button. I tried to read your site just like the many I scan daily - keyword SCAN. I usually SCAN sights & act on something that grab's my attention. In reality, a web site similar to your's probably has 10 seconds of my time to sell me, otherwise I'm gone. Maybe that's just me & others take their time to read web sites.
Good, straight forward 1 page site though - easy (no) navigation, not complex.
All the best, let me know how it works out.
If you have a few seconds - maybe 10
- could you be kind enough to give my website a quick critique -
http://www.ecommercegrowth.com.
Many thanks.
Gary Hyman
http://www.ecommercegrowth.com