Help with email campaign click through problem

Hello Everyone
I need some help on an email campaign.

I have averaged over a 10% open rate on the list in my previous campaigns and a .002 click through rate on a very generatlize list. click through rate based on total delivered emails to overall clicks.

Here is my problem I dropped a campaign.

Had an excellent open rate of 11% but the click through rate dropped through the floor.

I am trying to figure out what the problem is between the open rate and the poor click through rate.

Any suggestions I am puzzled.

Charity Adams
http://yourbestleads.com