Years ago, studies found out that up to 25% of the people who visited a site and were actually in the process of -- ORDERING -- at the shopping cart, etc. -- did NOT order because they ran into either some order processing computer glitch or they needed a few simple questions asked. ANSWER: Live chat operators on call on the site. You click a button and you're brought into a chat with a live chat operator from the site. One of the first companies to do this was www.clickicall.com, but I don't know if they're still around.
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