Your Biggest Mistake -- A Giant Table

Lo,

your biggest single mistake is that you are using a giant table to store all your copy... wrong, wrong, wrong, wrong!

The copy won't display until the contents of the table has downloaded in it's entirety.

Consequently, your page took around 50 seconds to display something when I visited...

And studies have shown that 1/3 of visitors generally leave a site if something has captured their attention within 8 seconds.

Here's how to fix it:

Use a number of vertically aligned tables. In other words, break your copy up into chunks... for the purpose of this exercise, lets say 12 chunks.

Now create 12 tables stacked one on top of the other.

Now paste each chunk into a seperate table.

The result... your copy will load in 12 sections and your visitors can start reading almost immediately upon arriving at your site.

This will get at least 33% more out of your visitors!

Have a look at how I've used this technique at:

www.digital-copywriting.com

See how my headline and opening paragraph load almost immediately, while the rest of the copy loads in sections in the background!

It's a basic technique but one that must be used for long, copy intensive pages!

Good luck with your project!

Lenny Eng

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a) One of the best web copywriting manuals around!
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c) One of the top 5 marketing manuals online today!
d) All of the above

See for yourself...

www.digital-copywriting.com