Don't know about the rest of you but the spam received in my
email has
INCREASED DRASTICALLY since Jan 1.
No surprise though the law's name says it all Can Spam.
Those that were spamming still "can spam."
The law effects those in the United States and aside from
the
US companies that hire offshore and other country
emailers to send their spam, has no effect on where the
majority of SPAM originates.
================================================
FYI The aforementioned US companies are the FTC's
primary target, not you and I the legitimate marketer.
================================================
As an upstanding marketer you should have no fear since the
email you send prospects and customers already:
1. Uses subject lines relevent to your email
2. Contains a valid working unsubscribe link.
Doesn't it??
The only thing you should add, according to the new law, is
your mailing address.
Three tips to keep you out of trouble:
1. Only provide content relevant to your targeted market on
each subscriber list
2. Use an autoresponder that logs the IP address of the
subscriber.
3. Do not accept AOL email addresses.
Let's face it people forget they signed up for things at
times. So IP addresses help, however if you live by tip #1
you should never have any problems.
No offense to the people using AOL, it's the company not
you...
The facts are AOL is:
1. The government's largest watchdog and censor.
2. Automatically filtering emails on their own without
subscriber permission, so your emails aren't getting there
anyway. (even if you have a small list and you send a
message AOL will see all these emails coming at the same
time and filter them out.)
Bottom line is continue to provide valuable content
to your lists and always remove those that request it. (Good
for you...they weren't going to buy anything anyway
Best of success,
Rodney Boettger
http://www.Internet-Performance-Marketing.com