There is no such thing as a set of easy solutions to Website Marketing. As the partner in a small eBusiness, I understand this all too well.
When my company was having trouble with our marketing scheme, we just outsourced it to a company called Advanced Outsource. They did a pretty darned good job too. Their site is:
www.advancedoutsource.com
To see their Marketing plans, go here:
http://www.advancedoutsource.com/emarketing.pdf
I hope this helps you. Good Luck