As the number of Internet users continue to increase over time, I was wondering if the use of the Internet as a complaining tool will pick up as well?
Consumers of different cultural backgrounds tend to display different complaining behaviour. For example, Asians might not express willingness to complain compared to Western consumers because Asian consumers might want to avoid face-to-face confrontation with the providers.
With the introduction of the Internet as a complaining tool, would you think that consumers might be more willing to complain online (in particular the Asian consumers)?
Would like to hear your views!
Thanks
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