That's exactly what I was thinking. You should try to tighten your target.
You can still sell to those different groups but have separate website for them. this way you can more precisely create your marketing campaign.
when you target parents your message will be different from when you target teachers and those will be different from how you reach out to homeschooling parent.
get into their brains and try to think like them as you segment your niches. start with one segment, perhaps homeschooling mothers. this market wants information in a fast, precise format that will help them save time, feel as if they are the greatest mother in the world, and will have educational benefit for their children.
Darrin F. Coe, MA
The Center For Understanding Consumer Thinking at
http://dcoe1.tripod.com
The Internet Consumer Exposed at
http://dcoe1.tripod.com/exposedDarrin F. Coe
mental health professional
weekly columnist
author of "Micro Loans: Finance Your Dreams" available at
http://dcoe1.tripod.com/microfinance