I'm looking for some help / guidance please.
I'm a management consultant working for myself and am interested to know more about online advertising and what works and what does not, and generally best practices. A lot of material out there but I'd love to hear from those who have done it to understand what really works.
The specific space I'm looking at is the US online directory enquiries providers e.g. switchboard.com, google local, yellowpages.com, 411.com, etc., etc. What is best practice advertising in this space (i.e. monetizing site traffic) for US online directory and local search players ?
Can anyone help?
All replies most appreciated.
Many thanks
Athar
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