How to Increase Your visitors/sales ratio.
Copyright © 2006 by Koffi Amouzouvi
This is probably one of the toughest things to do in our challenging yet wonderful world of internet marketing and advertising...
However increasing your visitors/sales ratio can be done and even perfected if you are willing to take the time for a little testing and modifying.
What you really need to know in this case is how to strategically learn how to test and modify your sales letter or ad copy or even your entire web site according to the results that you are achieving.
One of the most important factors that you need to consider that most people always seem to neglect is making sure that they are even generating enough traffic of visitors to that page before they can even reflect on trying to adjust their sales copy accordingly to increase their visitors/sales ratio...
Reason being and I too have also fallen into the same trap, that is if you are not generating enough visitors to your web site, it would be very difficult to determine if your site sells well or not...
One way you can test it very quickly which may cost you a little bit of time and money but it could be worth it in the end. And that would be to invest a few hundred dollars in getting let say about 900 targeted visitors to your web site so that you can see how many sales that you generate.
If you only generate 2 sales and you know that you can improve by generating 6 to 7 sales for every 900 visitors, then you may want to start off by changing the headline of your ad copy and run that similar ad again to get another 900 visitors...
Because it has been proven time and time again that by modifying your headline you can actually increase your sales by 300% or more. That is absolutely incredible for just a small modification...
And that's not all, after you find out what's the best headline for you to use that has increased your sales by 200%, you can then move into altering the description of the benefits of your product or service, maybe you can add more benefits and that also include adding and offering a stronger guarantee, for example, instead of just stating "a money back" guarantee, you can offer them assistance for an entire year including the money back guarantee.
Wow, will that get them excite! I know it gets me excited just talking about it. By doing this they will be guaranteed to see major results within that year. And that my friend is a lot better than just saying if you don't like the product you can return it and and get your money back...
That totally proves by just saying that that you don't really care about the customers and probably won't even care if you get refunds either, that's not good business...
Offer a strong guarantee so that the customers will trust you more and will definitely see increase in your sales.
Another important elements that you should add to your sales copy is a series of testimonials, it will definitely help you to build your credibility and definitely increase your visitor/sales ratio even more.
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