In my marketing experience, interactive media can be very effective for engaging customers. Two recent campaigns I’ve worked on come to mind - the first being the Jingle Generator, a goofy online service hosted at
http://www.thejinglegenerator.com that allows you to make a customized, self-promotional jingle that can be sent out to all of your potential and current clients.
The other campaign encouraged fans of the Transformers movie to visit
http://transformers.varitalk.com/ to make a personalized message in the voice of Optimus Prime, also with the option to share. Whether or not you are a fan of the movie, the message is a good model of how interactive media can be effectively leveraged for a niche market.
Anyone else using interactive media to reach target audiences? I'm also curious what people's thoughts are on these marketing examples.
Thanks,
Tom