The perfect Bulldog must be of medium size and smooth coat; with heavy, thickset, low-swung body, massive short-faced head, wide shoulders and sturdy limbs.
(The first sentence of the standard describes the perfect bulldog in the minds of the authors. You will hear people say a Bulldog must be of medium size, but leave out the rest of this sentence. The Bulldog must be seen from this overall perspective. The Bulldog is not just a "Head Breed".)
The general appearance and attitude should suggest great stability, vigor and strength.
(This sentence supports and confirms the initial sentence.)
The disposition should be equable and kind, resolute and courageous (not vicious or aggressive), and demeanor should be pacific and dignified. These attributes should be countenced by the expression and behavior.
(In my opinion there are far to many dogs that are the opposite of what is stated in this portion of the opening statement of the standard. Vicious, aggressive, hyper-active and shy dogs are not uncommon in the ring in all classes including many of the top winning dogs. This statement and its content should be held with as much regard and importance as the conformation of the breed.)
WE SHOULD ALL BREED FOR HEALTH,TEMPERMENT AND CONFORMATION.