I heard a rumour that the powers that be were considering doing this, and - had I not fallen asleep halfway through when it first came out, this might've been a good idea.
Sounds as if the studio doesn't have anything else even remotely 'Oscar-worthy' this year. Oops.
Walk the Line will win an oscar! This movie was amazing and heartbreaking.
I love the part when his friend offers him pills and is like "C'mon man, Elvis takes them!" and Elvis is standing there and gives a sheepish grin and shrugs.
'Cinderella' getting re-release to beef up kudos chances - By GABRIEL SNYDER
After "Cinderella Man" failed to get box office traction when it was released in June, Universal went through a particularly public round of self-flagellation over its release date. Shortly after the film bowed, producer Brian Grazer told the N.Y. Times, "I look at each season as a living organism, and I don't think the season of summer is compatible with a movie of this type."
Amid all the second guessing, a fall re-release -- when auds would presumably be more interested in dramas -- was discussed.
Well, as promised, "Cinderella Man" is back to fight in theaters another day.
The film began a limited five-screen run at theaters in L.A., Gotham and Toronto, with ads touting the Depression-era tale starring Russell Crowe and Renee Zellweger as Ron Howard's "most personal and deeply felt" film.
But rather than attempting a box office do-over, U execs characterize the release as part of a long-planned kudos push.
"We talked about it long before last summer," says U marketing prexy Adam Fogelson, "when we talked about releasing a film that we thought deserved Academy attention."
He says U did the same thing for "Erin Brockovich" and "Seabiscuit," both of which were nominated for the best picture Oscar.
While Academy voters will have a final chance to see the pic on a bigscreen -- rather than one of the tiny screening rooms playing "Cinderella Man" and countless other contenders through February -- U will also release the pic on DVD on Dec. 6.
"The DVD window is where we will capture a whole bunch of eyeballs that we didn't get while the movie was out in theaters," Fogelson says.
