I read over the review. It wasn't a conventional review, but it was funny. I laughed out loud a couple of times.
I don't presume to know what Todd was thinking when he wrote it, but I'm guessing that he was in a kind of goofy mood and decided that he'd like to write a parody of the movie business. The review was a lot like the one he wrote for The Longest Yard.
I snorfed when I read this:
Joqueen: I am Joqueen Phoenix.
Agent: ... great. What's up?
Joqueen: You know who Johnny Cash is?
Agent: He's like Eddie Money but different?
I mean c'mon, that's some funny shit isn't it?