I saw Sasha Baron Cohen as himself (shock! surprise!) on the Today show last week. You know what? Nice change, for sure. He was a bit jokey, but he actually had some serious thoughts and comments about this film and his characters in general.
Made me like him more.
Here is the interview if you missed it and are interested.
Will it make me see this movie? Nah. His shtick just isn't my thing.