says people should buy watches with the best quality, as they do with TVs and cars, I chuckled a bit. If people did that, they would all own the same TV and the same car for a certain budget. That is assuming you can define best quality, but apparently the "insider" can (with simple math...).
Anyhow, PPs are consumer products, and PP knows that and treats them as such. For me though they're also (almost) the highest form of craftmanship (not art). BTW you can buy art at IKEA nowadays, making it a consumer product as well. So it is probably, as so often, all about semantics.