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ODM document

January 20 2008 at 4:26 PM
P.M. 

INTERNAL MEMO

 

FROM: SHAKEEL SHABBIR (CAMPAIGN RESOURCES ACCOUNTING SECTION)

TO: HON. O. MAGARA (NATIONAL TREASURER)

SUBJECT: CONSOLIDATED STATEMENT OFF CAMPAIGN FINANCIAL ACTIVITIES

DATE: 9TH NOVEMBER 2007

 

INCOMING RESOURCES

(DONATION CONVERTED TO KSHS)

 

 

FROM                                                                                                       AMOUNT

 

Mr C Njjonjo                                                                                               25,000,000

CMC Motors Grp                                                                                            20,000,000

CFC Bank                                                                                                   5,000,000

Landrover Group Limited (UK)                                                                       55,000,000

JIAM                                                                                                         25,000,000

Pastor Gilbert Deya                                                                                     20,000,000

Gilbert Deya Congregation (UK                                                                      10,500,000

Mr  James Ongwae                                                                                      3,500,000

Mr Bosco Gichana                                                                                      12,000,000

Mr S Osamba (Dallas Tx)                                                                              6,100,000

Tata Tea                                                                                                    50,000,000

Tata Consultancy Service                                                                                 350,000

Tata Motors                                                                                                                35,000,000

Dr Jane Konditi                                                                                                350,000

Prof J Oduol                                                                                                    300,000

Mr AA Walji                                                                                                                  7,000,000

Hon William Ole Ntimama                                                                               5,000,000

Mr Zackayo Cheruiyot                                                                                   4,500,000

Mr Charles Onyancha                                                                                      300,000

Brig (rtd) Alexanda Sitienei                                                                                 225,000

Dick Morris Associates (pro bono services)                                                    21,335,000

Dr S Kosgey                                                                                                2,500,000

Kisumu Simba League                                                                                 21,750,000

Dr P Otuoma                                                                                                   250,000

Mr S Murunga (Kimilili)                                                                                   8,500,000

Tony Texeira                                                                                             21,500,000

Mr S S  Sodi                                                                                                   150,000

Zubedi group                                                                                              20,000,000

Colourprint (posters/caps)                                                                               8,000,000

Anura Pereira                                                                                               107,000,000

J Okungu                                                                                                        350,000

Tony Buckingham                                                                                         6,000,000

Col Ted Spicer                                                                                           17,000,000

Mr J kulei                                                                                                  39,000,000

Kamani Family                                                                                           45,000,000

GOSS                                                                                                       12,500,000

Friends of Senator BO                                                                                  66,000,000

PK Pattni                                                                                                    13,500,000

United Business Association                                                                         70,000,000

Westlands Association                                                                                 12,800,000

Mr P Oriare                                                                                                                       50,000

Premier Club                                                                                                5,250,000

Gymkhana Group                                                                                         5,150,000

Ms Esther Passaris                                                                                       1,000,000

Adopt-a-light (Advertising Support)                                                                  20,000,000

Seif-Al-Islam Gaddafi                                                                                    53,450,000

Visa Oshwal Group                                                                                     10,200,000

Nakumatt H                                                                                                                26,000,000

Hon Andrej Hermlin                                                                                           100,000

Linkspartei (PDS)                                                                                        35,000,000

Hon Mudavadi Family                                                                                 12,500,000

Spectre International & Associates                                                                  90,000,000

Energem resources Inc                                                                                                52,500,000

Sandline International                                                                                   10,000,000

Hon N Balala Family                                                                                     8,000,000

Hon William Ruto                                                                                         10,000,000

Mr D Berg                                                                                                    1,500,000

Hon Henry Kosgey & Friends                                                                       20,000,000

HE O Obasanjo                                                                                           25,000,000

Mr S Mwaita                                                                                                1,000,000

SA Support Group (M Otieno)                                                                        25,000,000

DRC Support Group                                                                                     22,000,000

Hon O Kajwang                                                                                                 50,000  Chq RTD

Hon J Nyagah                                                                                              3,500,000

Mr J Kaikai                                                                                                                     500,000

SDP                                                                                                            1,800,000

CHAPS                                                                                                           650,000

GCP  (America)                                                                                            154,000,000

Nganga Petroleum                                                                                         1,500,000

Hon Eng Nyamunga                                                                                         100,000

GM                                                                                                             2,000,000

KASS FM                                                                                                       400,000

 

INCOMING RESOURCES

(NOMINATION FEES)

 

Parliamentary Application Fees                                                                     295,000,000

Civic Application Fees                                                                                   86,000,000

                                                               

INCOMING RESOURCES

(VARIOUS SOURCES)

 

Dinner Launches Presentations                                                                      13,000,000

Merchandise sales                                                                                         4,300,000

 

TOTAL INCOMING RESOURCES                                                                                   1,772,560,000

 

 

RESOURCES EXPENDED

 

Fund Raising costs                                                                                       25,813,050

Pre Nomination Rallies                                                                                 165,355,300

Nominations (Personnel, Logistics, comm.)                                                     160,500,000

Manifesto                                                                                                     76,304,100

Presidential Nominations                                                                                54,000,120

Equipment (Choppers, vehicles, etc)                                                                              320,208,000

Media Facilitation (Journalists)                                                                         29,300,000

Office Management & Overheads                                                                    98,567,450

Advertising                                                                                                 335,235,575

Merchandising                                                                                            75,5625,700

Opinion Polls                                                                                                  7,300,000

Sewcurioty Operations and Personnel                                                              22,500,000

Candidates Expenses (RO)                                                                          148,187,000

Pentagonm Allowances (Others)                                                                      89,000,000

Intelligenxce                                                                                                 39,775,450

General ICT                                                                                                                 26,350,000

Propaganda                                                                                                                  68,545,000

Trainning (Seminars & Conferences)                                                                                23,020,000

 

TOTAL; RESOURCES EXPENDED                                                                               1,765,886,745

 

BALANCE TO BE CARRIED FORWARD                                                         6,673,255

 

 

Notes

 

I have taken into account all the subscription/donations/expenditure notes surrendered to my section by the various arms of the 2007 ODM presidential campaign system.

 

Obviously, the money currently available cannot cover the campaign work still pending , and there is an urgent need for the Direcorate of  Resource Mobilization to do more.

 

Sh 9,435,200 is owed to various media houses which are now demanding upfront payment for all our advertising

 

We recommend that the candidate brings forward proposed trips to DRC, Dubai/Kuwait and Venezuela to ease current pressure

 

Also expedite fund raising at Coast, Kisumu, UK, and Sweden.


 

EXECUTIVE BRIEF ON THE POSITIONING AND MARKETING OF THE ORANGE

DEMOCRATIC MOVEMENT & “THE PEOPLE’S PRESIDENT” – Hon Raila A Odinga

 

 


Core Strategy Team:

 

Prof Peter A Nyongo, Secretary General ODM

Prof Edward Oyugi Akongo

Prof Patrick Wanyande

Prof Larry Gumbe

Mr Adams Oloo

 

1.                  Purpose

 

1.0         To ensure that the Orange Democratic Movement (hereinafter referred to as “ODM”) remains united and focused through out the national presidential campaigns period.

 

2.0    TO ensure that Hon Raila Amolo Odinga is elected the fourth president of the Republic of Kenya in succession to the current President Mwai Kibaki

 

3.0    To ensure that Hon Raila Amolo Odinga secures an absolute majority of parliamentary seats in the tenth parliament to facilitate the ease of the intended constitutional reform.

 

2. Preamble

 

2.0        The just conclude ODM Presidential nominations have ended the speculation and competition within the ODM ranks with Hon. Raila Amolo Odinga (hereinafter referred to as the Candidate”) emerging as the Party’s presidential torch bearer. The enthusiasm and overacting support extended towards the Candidate have debunked the myth that

 

         a       As a member of the Luo community Hon Raila Odinga is not electable to the

                  presidency in Kenya

 

          This document is intended to provide the conceptual guidelines and roadmap for the periods leading up to the presidential elections set for December 2007. This document notes the challenges and obstacles likely to confront the Candidate. These include

 

·         Hon Kalonzo Musyoka’s potential to play spoiler

 

·         The involvement role of ex-President Daniel arap Moi, his financial resources country-wide political network, experience and strong following in the Rift Valley.

 

·         Kibakis incumbency  and track record

 

·         The financial muscle of the Mt Kenya elite and their potential to play rough and dirty.

 

The following pages outline a strategy for overcoming the odds and delivering the presidency to Hon Raila Odinga and ODM in the December elections.


 

Strengths

 

ü       Hon Raila is charismatic and ambitious

 

ü       Kenyans appreciate him as a fearless crusader for truth, justice and democracy

 

ü       Has no publicly debated allegations of corruption

 

ü       Great crowd puller/mobiliser/entertainer

 

ü       Descends from a legendary family

 

ü       100% devoted following of the Luo community

 

ü       Recognized as the individual best credited with  the incumbent election to President in 2002

 

ü       Won the 2005 Constitution  Referendum

 

ü       Anchored by tribal chiefs with the potential to draw multi-regional support

Weaknesses

 

§               Limited understanding on economic matters

 

§               Has been faulted as having exhibited a knack for political party relationship nomadism

§                                            

§               Association with Communism

§                                           Potential for linkage to the underdevelopment in Nyanza

§                                            

§               The 1982 coup

 

§               Acrimonious parting of ways with Wamalwa Kijana (Luhya Western) Moi (Kalenjin, Rift Valley) Kibaki (Gema, Mt Kenya region) and Kalonzo (Kamba , Eastern)

 

§               Matters surrounding corruption allegations related to the molasses plant, Kisumu and implications of corruption as alleged by the Ndungu Report

Opportunities

 

ü       Pin down Mwai Kibaki on his 2002 promise to be a one term president

 

ü       Capitalize on matters related to the dishonoured MoU of 2002

 

ü       Take advantage of Mwai Kibakis’ Laziness and laidback attitude

 

ü       Exploit anti-Kikuyu sentiments

 

ü       Leverage the vulnerability of the Kibaki administration responses to corruption matters as the Anglo-leasing and Goldenberg scandal. Seize this opportunity to confront him with a powerful anti-corruption campaign message

 

ü       Ditto the £130b stashed away by Kanu leaders

 

ü       Artur brothers and their raid to the Standard Group

 

Threats

 

  • The Candidates religion and perceived state of religiosity

 

  • The public’s  perception of the candidate’s Communism

 

  • Kibera in his Langata constituency is the least developed and most volatile area of Nairobi

 

  • Damage incurred from Hon Ruto’s recorded statements on the Candidates unelectability

 

  • The Candidates potential for ad-hoc and imrpovised statements

 


DEDUCTION

 

Based on the above SWOT

 

a          the Candidate’s Strengths and Opportunities significantly outweigh his weaknesses.

b          The Candidates/Party popularity is imminent should we recreate and maintain the euphoria achieved during the 2005 Constitutional Referendum and in the last General Election.

 

RECOMMENDED ACTION PLAN

 

I           The Grand Entrance

 

As earlier agreed in order that our candidate campaigns commence with impact, it is necessary that he exit Kenya to lay foundation for a grand home coming similar to Matibas in 1992 and Kibakis in 2002. Whereas the party has identified areas such as Nigeria and Middle East as regions of interest, it is recommended that the Candidate focus on Europe and the United States where Diaspora is active) for this purpose. A lengthy absence will starve the country of Hon Raila and stimulate an outpouring of adoration that will take us to victory.

 

II           Kikuyu Alienation

 

Owing to this strategy’s success during the 2005 referendum, it is the party’s position it should be utilized once more for the General Election. There is overwhelming feeling among the non-Gema communities that the Kikuyu are selfish bigots dedicated to a tribal hegemony who will never share the spoils of government with other communities. Underpinning this strategy is the blessing that ODM campaign has able pointmen in Mudavadi, Ruto, Balala and Ntimama who can efficiently galvanize their respective communities around the anti-kikuyu initiative. Concurrently, every effort must be made to undermine Kalonzo in order to prevent him from emerging as an alternative avenue for anti-kikuyu sentiment. In this regard, particular caution should be placed on regions such as RVP where Kalonzo has the potential of attracting some of our votes. Anti-Kikuyuism must be reinforced with promises of jobs and economic gains to key players from every community supporting this initiative.

 

The Class Issue

It is possible to trigger a class war by painting the Kibaki Government as an insensitive, uncaring group of Muthaiga Golf clubbers. Available research also suggests that this strategy could also resonate with poor kikuyu youth who feel economically marginalized by their own government. As part of this strategy the party should seek to elevate the emotions within all youth constituents who may it successful, be willing to vote for us in the protest. Visible signs of class disparity will provide important fodder for this theme.

 

Pro-West

It is absolutely essential that through out this campaign, Raila remain aligned to the Western Countries (such as the United States) in order to take advantage of the deteriorating relationship between them and Kibaki. ODM can expect both financial and political support particularly from the United States.

 

Pull All Plugs

This being the contest of a lifetime, the party should employ all available means to ensure a victory. Subterranean campaigns will therefore form a critical component of our activities. Corruption in the Kibaki Government, the mess of Kibakis domestic situation and the soap opera of the Artur brothers provide ready material for this war.


The Media

Since 2005, the Orange team has maintained intimate contacts across all media. Even though a number of senior media managers are active in our campaigns, we should establish strongest Media Centre possible, manned by local and international experts. Indeed, we must approach this issue with the understanding that victory in the media war could very well mean victory at the polls.

 

Identify the Fixers.

There is no doubt that the key regional point men are invaluable to this campaign as without them the whole thing could tumble. In order\ to insulate the candidate from attacks on his person, not all advertising and campaign efforts should be focused on him. At the same time, all possible efforts should be used to retain discipline among the party leadership, including reminding them of their vulnerability.

 

Funding

Tap into pledged funding from external donors including Federal Republic of Nigeria, Germany, the United Arab Emirates, South Africa, Libya, The Democratic Republic of Congo as well as individual /institutional caucuses such as GTZ network, Cyril Ramaphosa, the Deya Ministries and US Republicans among others. 

 

Below is the schedule of activities that will lead to the implementation of our strategy

 

Strategy

Rationale

How to Activate

When to Activate

Action By:

The Anti-Kikuyu crusade

1. This is an important wedge issue. It will help galvanise the rest of the country against a common enemy and set the overall theme of our campaign

1. Mass media (allusion to predominance of Kikuyus in public service and business

2. Public Rallies

 

3     Leaflets

 

4 Viral e-mail and SMS

Through out the campaign period, heightened activities three weeks before elections

All members  R.O. to lead the execution of this strategy

Uhuru Kenyatta as Kibakis Choice for 2012

1.            1. Accentuate the anti-Kikuyu sentiments.

2.  Cause unease within PNU ranks

3.Attract Luhya vote by eliminating the belief that there will be a Luhya successor

4.  Communicate the intention to retain power within a select group of  prominent political families
(Kenyatta, Moi, Kibaki)

  1. Speculative newspaper articles /opeds

 

  1. Public pronouncements at all campaign rallies

 

 

  1. Blogs/web forums

 

  1. Leaflets, with special focus on Western Kenya and RVP

Immediately, with heightened media activities end of November

1.       Kipkoech Tanui & Okech Kendo.

2.       R.O

Majimbo

5.            Majimbo present the promise to the electorate that they will retain their resources at the exclusion of foreigners particularly the Kikuyu, Akamba and the Indians. It is particularly important in galvanising the Coastal vote.

1.   Public Rallies in RVP Western and Coast

2.   Op-Ed columns in the mainstream media

3.   TV/FM radio call in shows

4.      Public forums such as workshops with high profile personalities such as Ghai.

5.              

Immediate heightened activities sin December

Ruto to lead campaign team.

Corruption

Branding the opponent as irredeemably corrupt will provide diversionary salvos and a campaign theme worth pursuing through out the electioneering period.

1.         Press conferences, themed under specific premises such as Telkom and Safaricom sale.

2.         TV, Radio, Billboard advertising.

3.         Newspaper articles, radio and TV talkshows.

4.         Campaign Rallies

5.         Viral email, Mashada Blogs, You tube and SmS

Through out the campaign period with heightened activities in NOV/DEC

All RO to provide core leadership.

The Githongo Dossier

Githongo has so far provided the most important ammunition in branding the opponent as irredeemably corrupt. He still is capable of killer blow

Release more incriminating recordings from his time in Government

10 days before elections

J Odindo to provide Nation forum.

 

R.O. to release material already in custody

The Artur Brothers

6.            This Saga presents unending opportunities to embarrass the Kibaki team

Induce brothers to release their long awaited book at the right moment. Our media partners are waiting to serialize the contents.

Two weeks before the elections

R.O

The age issue

Our core supporters are essentially young people whoa re angry about the domination of Kibaki politics by frail septuagenarians.

Billboards and leaflets ridiculing the old people in the Kibaki team; contrast this with billboards of Hon Raila with young people- the promise of a buoyant future.

immediately

Communication team

Rigging

1. Prepare ground for rejection of

1. Press conferences

Oct/Nov/ Dec

All

 


 

 

Unfavourable results 2.Increase  interest in monitoring activities to ensure no rigging happens

3.   Deflect attention from ourselves should opportunities be available to manipulate voter turnout in our green areas.

  1. Op-Ed Columns

 

  1. TV/FM radio call-in shows

 

  1. Petitions to embassies and ODM- friendly NGOs’

 

  1. Public Rallies

 

 

 

 

 

 

 

Ethnic Tensions/Violence as a last

 Resort

To discourage voter participation in hostile areas

  1. Continue pro-Majimbo utterances

 

  1. Use ODM agents on the ground to engineer ethnic tensions in target areas

 

  1. Support Kapondi’s forces in Mt. Elgon

 

  1. Leaflets targeting the Kikuyus, Kisiis, etc

Mid-Dec

Bring Alexanda Sitienei

 

 


 
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