Rolex is in an interesting position. With the recent trend in making larger watches, people tease Rolex because they don't come out with a 47 or 50mm monster. If Rolex decides to offer the 51MM+Rolex DEEPSEA CHALLENGE for sale, they knock-out the oversized watch market, and at the same time, if it is not successful, they get to act like it was just an experimental homage piece.
If you think about it, 60+ years after Rolex made the original DEEPSEA Special, nobody in their right mind would actually wear it as an everyday watch, yet they are worth a fortune...