be easy to resolve...but it has been slowly happening model by model. I first noticed it with the difference between the 1803 vs an 18038 with the 3035. That later model was just plain fat...needlessly fat. And Rolex is far from alone...the elephantitus that has infected the watch world has created some truly grotesque and yes...obscene...horology.
Rolex is still the most successful mid-grade watch on the market...but it is also struggling to find (or remember) who it is and where it fits in. No longer a name for innovation or even design beauty or manufacturing quality...no longer an icon for the movers and shakers, now they want to "be big like everyone else" and they have gone to the 41mm case...maybe in an effort to be an ankle bracelet for Lady Gaga. Or worse, they'll do an add featuring Mel Gibson and Randy Travis being arrested for DUI and flashing their bark YachtMaster II while having their mug shots taken.
On the positive side...we don't have to buy these ugly watches. I'm looking at an 18k vintage 34mm OP that I just might add to my small little watch family. There is a lovelyness in the 36mm cases...but I have always found that a 34mm on the wrist begins to work wonderful magic. Suddenly it feels right...it makes sense...it doesn't become a cod piece for your left arm.
When Bernanke starts up the printing presses and the dollars start falling out of helicopters and the double dip becomes the economic Big Dipper...just start buying up all the little modest daily beaters that make you smile. Then we can join Mad Max out in the desert and have a few beers and look at our modest little gems.