TELIKOM PNG does not seem to know the bad implications of some of its messages on billboards around the city.
One such board was recently erected opposite the SVS at Four Mile roundabout. The message says, “Stick with us, We know PNG best.”
This is a real mockery and does not in any way appeal to the public for better services.
The implication of that message is that Telikom is undoubtedly losing customers and such a call of appeal identifies someone who is in a dire SOS situation searching for survival options.
If it was not for the Govern-ment’s telecommunication regulatory policies that are keeping Telikom alive, it would have been an unpleasant story.
Telikom claims to know PNG, but I assess that it only knows a few provincial capitals.
On the contrary, its rival Digicel, the new kid in town, knows PNG beyond the knowledge of Telikom.
It is spreading its presence through the towns and cities, down to districts and even to villages, onto the highways and the by-ways.
The truth is that Digicel knows PNG better than Telikom, although the latter has been here since day one.
The PNG public is turning to Digicel simply because it knows PNG better.
Telikom is wasting its resources and efforts sending out SOS messages by appealing to the public to stick with it without knowing that the public is lured by the quality, depth and ease of service and not by mere unsubstantiated dire appeals on billboards.
The public is getting smart these days and Telikom needs to be smarter to bargain or bow out.
Telikom should improve and broaden its knowledge of PNG before making meaningless appeals.
Shallow advertising produces bad implications and economic repercussions that are biting its own tail, forcing it to swim in circles, ending up nowhere.
It should speed up the interconnection so that Digicel can lecture it the path to knowing PNG better
Post Courier