Sincere MD Tay Liam Wee
Before we proceeded for the guided tour, we were welcomed by Sincere Managing Director, Tay Liam Wee, followed by a speech by Fabian Krone, CEO of Lange.
In Liam Wee's short speech, it was notable that he acknowledged the influence and reach of internet media, especially for niche brands like Lange. In fact, Lange was one of the most prominent and talked about brands back in the early days of the pioneering watch forums. The expense and effort put into the House of Lange by the manufacture and Sincere is testament to how far the brand has gone since it launched its first timepieces in 1994.
Fabian Krone with Lange head of PR Arnd Einhorn on the right. Watch out for an interview with Fabian to be post here soon.