I don't know if we've discussed this on Paintbox yet, but I thought I'd air it all the same.
Following my post in the "Christmas Number One" thread about Churchills Insurance putting out a yuletide single, has anyone got (or heard) other Corporation jingle classics which have been preserved on CD and vinyl? What are the oddest examples?
I think probably one of the more bizarre ones I've come across (and actually own) is a government promotional disc entitled "Vote!". Basically, it would seem that the American government saw fit around 1972 to hire West Coast hippy band Mason Proffitt to record a jingle encouraging young people to vote. A jaunty, up tempo ditty, it has voiceover slots on the B-side, such as "Hi! I'm Mason Profitt. You know, it's not all Vietnam, unemployment and the ecology..." (which isn't far off Tinker's Rucksack's catchphrase of "it's not all walking"). The A-side is a happy clappy number with a chorus of "Everybody put your name down!/ Everybody make a mark!/ Stand in line!/ Show your mind!/ Get out and do your part!". It's a pure advertising jingle, only recorded by a bunch of West Coast stoners.
How Mason Profitt were persuaded to be hired by the American government, why they were chosen, and how effective this disc was in getting young radicals to put an X in the box has never really been disclosed.
Re: Promotional singles put out by corporations/ organistaions...
November 21 2002, 8:41 AM
Longtime Paintbox associate Ronnie Bookless is the proud owner of "It's A Dog's Life", a promotional single made for Winalot by Johnny Morris. Essentially just "Animal Magic" without the pictures, it has to be said, and with conspicuous references to said canine foodstuff crowbarred in. Wasn't there also a KP Discos 'Disco' album, reputedly featuring vocals by former Brit rock'n'roll star Duffy Power?