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Why "8 Days" and not "8 Giorni" like the original?

January 24 2005 at 4:20 PM
Anonymous  (Login Miskolino)

Why did the decision makers at Panerai not keep things closer to the original as their supposed philosophy would have dictated?

They missed a chance there.


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(Login nastyandy)

Probably because some people would not

January 24 2005, 4:42 PM 

know the meaning of 'giorni' and pass up the functional nature of the watch. Since English is such a widespread language, I assume this penetrates a wider marketplace.

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(Login PeterPanerai)

Enough English Already

January 24 2005, 6:01 PM 

I couldn't agree more. There are times when the use of English by a non-English speaking company is welcome. For example the Smart ForFour sounds very funky and cleverly describes the car.

On the other hand, the Maserati Quattroporte sounds wonderfully exotic, but the Maserati Fourdoor would have sounded very dull. I know the music of Giuseppi Verdi would sound great whatever his name, but I can't help feeling a little glad that he wasn't christened Joe Green.

Where is the passion in the prosaic 8 Days? It just sounds so bog standard.

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