I've heard it discussed here on the boards, I think, but I can't remember by whom. It might have been Wildhoney, Valentina or Katrine.
I'm from Sweden, and I haven't really heard about those products before. But now you got me interested. I've also stepped away from the cones for a while. My hair didn't get plasticy-Barbie, but it felt a little dry after a while. The cones were wonderful at first, but then they didn't do anything for my hair anymore. Now I'm trying natural products. But on the other hand the cones were the only thing that worked for my hair a few months back when it was dry and broken. So I guess that's my future routine. All natural for a while, then all cones for a while, because I can't seem to find the right balance.
But now I'm rambling, back to Urtekram. Maybe you've already seen this site, but here's the link to the company:
http://www.urtekram.dk/
If I find any Urtekram products in the Swedish stores I'll be sure to try them out. The last natural product I tried was L'Erbolario (Italian) and it worked wonders for my hair. Check it out!
It seems Urtekram even sells their products in the US, BTW:
http://www.urtekram.dk/uk/Page102.htm

Slightly wavy hair, often worn straight
2a-M-ii
24"/26,25"/29"+
Aiming for my first goal of waistlength