Hard to believe it took the FBI 16 years to find him...the below is how they caught the rat...
Many advertisers have included social media outreach in their campaigns for years, but Wednesdays arrest of fugitive James Whitey Bulger illustrates how the FBI is also a convert to Facebook, Twitter and YouTube.
The law enforcement agency launched a campaign in 14 cities on Monday aiming to help agents catch Bulger, the Boston mobster who had been on the lam for 16 years and was the inspiration for Jack Nicholsons character in the 2006 film The Departed. The campaign included outreach on Facebook, Twitter and YouTube. By Wednesday evening, the feds had their man: Bulger surrendered in Santa Monica, California. The FBI announced the arrest on Twitter:
Posted on Jun 23, 2011, 11:04 AM from IP address 70.153.169.242
