Hang in there

by Anonymous (no login)

 

You sound smart and responsible. With 9 DPMs in a town that size it will take a little longer. If you like it there, stay put. By year 5 your numbers will double and and by year 7 you will need an associate.

Referrals can be a tough nut to crack. Keep eating lunch in the doctors lounge, talk about anything but medicine. Socialize with as many docs, equipment/ drug reps that you can. Go to the hospital social events like ball games, picnics etc. Buy the OR staff lunch once a quarter, make sure people at church know you, help sponsor a little league team. Contribute to and support legislators you believe in.

Bottomline, people will refer if they like you. Unfortunately skill, knowlege mean little to the lay public. If they like you, they will ask their FP if they can go to you. And most nonsurgeons do not understand what makes a good surgeon MD,DO, or DPM. They want their patients happy. If you do do the nursing home, hard as it may be keep a positive attitude. The nurses and staff have foot/ankle problems too and will go to the caring friendly DPM who comes to the home. A nice short, simple letter to the family of the nursing home patient is something they will be shocked to get. How about a small flower or gift for each of those patients on their night stand around the holidays? Marketing yourself is the key. Your skills will be the key once the patients arrive.

Posted on Jun 2, 2003, 2:19 PM
from IP address 152.163.253.1

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Response TitleAuthor and Date
you have got to be kidding meAnonymous on Jun 8, 12:48 AM
 You are the one who is kiddingAnonymous on Jun 8, 11:49 AM

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