marketing your practiceby pod (no login)I took the easy way and simply chose to practice in a geographical location that has few podiatrists. This decision is not all positive. Let me enlighten you as to the downsides of practicing in a small town. 1. no privacy e.g. you will see your patients all the time and be expected to know their names 2. the nearest bookstore is 45 minutes away. Thank God for Amazon.com 3. Medicare is one of your bigger payers. This is NOT good when they decide not to give us raises or even cuts 4. Educational opportunities for my children are going to be limited. This is a serious downside. 5. I have to run satelite offices for extra revenue in other small towns. When you have extra clinics you get extra overhead and hassle/stress Let's get back to marketing.... In a large metro area, does it really pay to market if 95% of patients are on HMOs that you can't get on? I only spend 3% of my sales on yellow pages advertising. I am starting to run some spots on Hispanic radio to see if I can increase the number of cash paying patients. Good luck. from IP address 76.177.199.245 Goto Forum Home |
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