JSF, I couldn't agree with you more about everything. Not only is the premise very creepy, but the filmmakers did a great job of injecting the movie with multiple layers that delve into Ronald's psyche.
I have copies of the movie on DVD. They appear to be transfers from VHS onto DVD but they are near pristine in quality. The DVD lists at $16.99 plus shipping and comes in a jewel case with no cover art and no special features. If anyone is interested in purchasing a copy, visit this page:
http://www.franksreelreviews.com/shorttakes/buybr.htm