Sean... first of all... congrats on the project! That you guys went ahead to pursuit your dreams! More power to ya!! and Best of luck!!
For me... the watch doesnt give me the "WOW" factor! It gave me a mixture of IWC ( crown )/ Pam/ Anonimo ( a combination of 2 ). I frowned when I looked at the pics and asked myself "what design/ style they are trying to achieve?"