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Names of the cities and why they were choosen...

April 30 2006 at 6:12 AM

Michael.Ting  (Login mkt32)
Admin


Response to Grey Slate/Rehaut

London
Geneve
Istanbul
Moscow
Dubai
Aspen
Mexico
New York
Shanghai
Tokyo
Sydney
Azores

As stated by Jaquet Droz CEO Manuel Emch:
"Regarding the cities, we have chosen them for following reason's:

London: because Pierre Jaquet Droz open his second "manufacture" in this city in 1774 and because it used to be the platform for all the business to China (he used to sell a lot to the emperor of China Ch'ien Lung

Genève: because it became Pierre Jaquet Droz's third "manufacture" (after la Chaux-de-Fonds and London) and the first ever (organized manufacture facility) in the city of Calvin.

Istanbul: yet an other very important market for Pierre Jaquet Droz and for the watch makers of this period (ottomans) and an growing market for watch aficionados.

Moscow: an important market for complication watches and maybe the fastest growing market worldwide.
Not to forget that the Tsar used to be an client of Jaquet Droz. There is still a clock in the Hermitage of St. Petersburg, the truly cultural capital of Russia, but Moscow is the commercial and political capital of Russia.

Dubai: the "platform" of the Middle East which counts for a important part of our turnover.

Aspen: There has been s long discussion between Denver and Aspen. We thought that Aspen has more "... appeal" than Denver. Djakarta could also have been a choice...

Mexico City: There is a lot of collectors from Mexico and we wanted to have at least one South American country represented.

New York: any reason's needed?

Shanghai: well this has been to most difficult choice! Pierre Jaquet Droz sold, as already mentioned, a very large part of his production to the emperor of China.
There are still some clocks and watches in the Forbidden City of Beijing. We chose Shanghai because it's is, in our opinion the commercial capital of China and is about to take over from Hong Kong.
But honestly speaking, I presume that we will have to make an special limited edition (8?) for Singapore (as I used to live there for some time) and Hong Kong and maybe even Beijing. This is maybe the most important time zone as quite a few important cities are located in this time zone and unfortunately it is difficult to make a choice acceptable for all purist's.

We are open to your suggestions...

Tokyo: no comment

Azores: a company secret

Sydney: for our friends down under

Best regards,

Manuel Emch
Montres Jaquet Droz SA"

Thank you, Mr. Emch!


originally posted by PeterCDE

 
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