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Q: What information is available on Pre-Swatch Jaquet Droz models?

June 23 2006 at 4:11 AM

Michael.ting  (Login mkt32)
Admin


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Due to the overwhelming request for vintage Droz information I sent an email to J*D and here is the question with reply:

Q: There are a lot of questions surrounding watches with the name Jaquet Droz on the dial from the 1960-2000 when SWATCH acquired the company. Does J*D have any archived catalogs or information regarding these models. It may help enthusiasts "bridge the gap" between Pierre Jaquet Droz and the current J*D line. It will also help new enthusiasts distinguish between the mediocre pieces made in 1960 and the amazing quality/workmanship of the new Jaquet Droz models.

A: A consortium of watch components suppliers, under the name “Jaquet Droz” created and distributed in the period from 1960 to 1970 (around 10 years) some lower prized products. This low segment orientation was mainly due to the very difficult market environment at that time. These watches are identifiable by the logo representing an arrow.

As a matter of fact, there is no direct link between Montres Jaquet Droz SA as it exists today and that consortium. Today, we are in no position to give more details regarding this old production nor to guarantee any customer service as we have no archive nor spare parts whatsoever.

In the Nineties, the name Jaquet Droz was re launched under the roof of Breguet. At that time, a few exclusive timepieces were created on the request of end consumers mainly, like the King of Morocco. The production was very limited and high-end but the product philosophy and the design were far from the spirit of the collection today. After a few years, the company faced financial problems because of a too limited distribution network.

In the year 2000, the Swatch Group took over the brand and officially re launched it the year after. The product philosophy has been rethought for a more powerful design and contemporary approach blending the tradition of fine craftsmanship.

With our new models, we aim at perpetuating the spirit of exclusivity and uniqueness of the creator, Pierre Jaquet Droz, by demonstrating the same thirst for invention, innovation and excellence. We have decided to limit the production of our models and to give a new lease on life to the technique of “grand feu” enamelling. We devote extreme care to design and respect the skills of fine craftsmanship that made the 18th century dials shine with such splendour. Moreover, thanks to our “made-to-measure” dial concept based on natural minerals chosen by the future owners, each Jaquet Droz timepiece thus becomes unique, peerless, rare and precious.


Hope you all found this as enlightening as I did.

Thank you Ms. Kottelat (J*D marketing director) for all the research and answer.

Cheers, Mike

 
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