Asuh,
van tharp says we don’t trade the markets but rather our beliefs. it also seems true that we don’t know truth but our lives are shaped by our beliefs of what we think is true. i don’t want to get too philosophical but isn’t it true that, whatever that article says; is just an opinion of a writer based on SOME facts (even that’s questionable). my point is; what you consider to be true is just a belief & that’s just a bias - it’s all how you look at it.
example: i live in California where wal-mart is viewed as the 2nd coming of the 3rd reich. i’ve heard many hip-cool-groovy “educated” folks speak derisively about sam walton’s great success but no matter what point they try to make it all boils down to this – these people have an “underdog” bias. (or, as i call it, the ‘david vs. goliath’ bias).
wal-mart doesn’t pay benefits to all employees; it pays wages less than the average retail stores in the area, etc. what nobody bothers to mention is; no one is forced to work at wal-mart. and even if they were, no one is forced to shop there! so… i don't know about you, but i just don’t get bent out of shape by things i can’t possibly know. that's like getting made at your wife for an argument you had in your dream!
btw; i grew up in arkansas. i remember when gibsons, howards & fred dollar store ruled retail and it was wal-mart that was the little mom & pop shop. they rented a warehouse on the outskirts, had locations in only a couple of states & were the ‘david’ to the other retail ‘goliaths’.
here’s another way to look at that same bias – change if from ‘david & goliath’ to ‘humans vs. neanderthals’ – who do you want to invest in?
-ja