Anchor text is the visible text in a hyperlink. It is the text that people uses to link to you, and usually gives the user relevant information about the content of the link’s destination.
Why is it called anchor text? It anchors your site’s meaning and search query relevance by securing links in quality locations. If you want to achieve top positions for a specific keyword, your anchor text, next to the Title Tag, is one of the most important factors of Search Engine Optimization.
Anchor text is one of the most important factors that Search Engines evaluate when ranking Websites for specific keywords. The reason behind this is that a link to your site is considered as “a vote of trust” from that other site linking to your site, and so the better reputation the site linking to your site has, the more valuable is the back link.
How do I use Anchor Text to benefit my SEO?
It is important to make the most out of your link by choosing the right anchor text. If you are requesting links from others, have the code for your link all ready to go, easy for them to insert into their webpage.
Anchor text gives Google additional information about your site, so one must keep it descriptive and useful. Make sure the links to your website is with the keyword (key phrase) that you are trying to optimize for, and that the back linking website has the same theme than yours.
To be on the first page means lots of organic visitors, and visitors are what all websites are craving for!
Enjoy and have FUN!
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