There was a fancy coffee shop downtown that was part of a local chain that had a smoking room in the back. It was completely separated from the non-smoking section, including separate entrances and there was negative air pressure to keep smoke from escaping when the door was opened. That area was always packed. If I had to discuss something with a co-worker who was a smoker, we would often walk across the street and enjoy a smoke and some good coffee while we chatted and there many like me who did the same. Enter new owners. The smoking section was shut down and the reason they gave us was that the smoke "bruised the aroma of the coffee". The smokers decided that that decision bruised the aroma of our money. The place is now shuttered.