(Bologna, February 2009). A great commitment in the promotion of organic products out-side European borders. Currently in fact, a wide range of the best food and beverages (from Parmigiano-Reggiano cheese, to traditional balsamic vinegar, from extra virgin olive oil to pasta, from rice to honey) can be seen simultaneously in America, Russia and Japan as a tes-timonial of the great dynamism that marks the organic sector. The initiative is part of BioBenessere three-year project for the valorisation of organic products promoted by Pro.B.E.R., the association of organic producers that unites some of the most important Ital-ian manufacturers.
The first stage of this big week for organic products is being held in New York with an important event on the reality and perspectives of Organic products in the USA and in Europe.
At the same time, BioBenessere is also present in Moscow where it is participating in Prodexpo, the most important food trade fair of Eastern Europe. The aim is to present to the Russian market, which is currently recording a growing interest for organic products, all the quality and the fullness of the range of the European organic production.
Moving further east, the project promoted by Pro.B.E.R. has also landed in Japan, precisely in Tokyo, where it is taking part in the Super Market Trade Show, the most important Japanese fair dedicated to food retail and trade. Also here BioBenessere is presenting a wide range of organic products (rice, honey, crushed tomatoes and tomato sauces, extra vir-gin olive oil, pasta, fruit nectars, legumes, chocolate and traditional balsamic vinegar).
All products are completely organic and of high quality, obtained in the most suitable areas highlights the president of Pro.B.E.R., Paolo Carnemolla which make up the large heri-tage of our project. In times such as these, characterised by a difficult economic situation continues Carnemolla organic products are recording a satisfying growth trend on the major international markets and can therefore represent the right lever for increasing and qualifying the level of demand for our products. Recent initiatives in Japan, the United States and Russia have made it possible to start up new business relations and to meet di-rectly with the large number of consumers interested in knowing more about the quality characteristics of organic products. Once again concludes Carnemolla Pro.B.E.R. pro-poses itself as an important reference point for internationalisation projects that can make it possible for the organic sector to take a further step forward.
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