on good design.
i'm not sure that the leica M is a "good" design for most. visually, yes. but using it? nothing beats a point and shoot camera after all. so right off the bat, it will not cater to the general public. the great majority don't care for manual focus, bw pics, and prime lenses, and for good reason.
i don't know how their numbers look like but i'm thinking the prices on the M or the S2 suggest also that they sell in VERY LOW volumes. they are nowhere near Canon/Nikon numbers. even if they wanted to mark it down, i'm not sure that they could.
i don't mind the prices.
i just wish i had more money