My staff and I had a joke going for a while about Carter's little pills. We would ask customers if they have heard of them. Most had. We would ask "who was Carter?" People would immediately go into thinking mode and say a variety of things. Most responses were "the guy who made them" or some would say "I guess the pharmacist". We would laugh our asses off at this. It was kind of like a candid camera thing. You probably had to be there.