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GOP's New Slogan Already Being Used To Market Anti-Depressant

May 18 2008 at 7:02 AM
Leslee 

This is even more pathetic when you are aware of the fact that the recent studies have shown that for the vast majority of people,

EFFEXOR is NO BETTER THEN A PLACEBO

http://theeffexoractivist.org/forum/viewtopic.php?t=2296

So I guess if you think the republicans are working for you, you are either seriously mentally ill or it is all in your mind.
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http://www.huffingtonpost.com/2008/05/12/gops-new-slogan-already-b_n_101376.html

GOP's New Slogan Already Being Used To Market Anti-Depressant

Leave it to the tone deaf GOP to find a way of attaching themselves to this election cycle's "change" mandate that simultaneously reinforces the fact that their failed policies have messed up the world to such an inhuman extent that many Americans now live their daily lives in a state of free-floating panic and paralyzing anxiety.
In today's New York Times' Caucus blog, Carl Hulse reports that House Republicans have got themselves a brand-new slogan:
It looks like Republicans will counter the Democratic push for change from the years of the Bush administration with their own pledge to deliver, drum roll please, "the change you deserve." The first element of the party agenda developed over the past few months by the leadership and select party members will focus on family issues.

"Through our "Change You Deserve" message and through our "American Families Agenda," House Republicans will continue our efforts to speak directly to an American public looking for leaders who will offer real solutions for the challenges they confront every day," said the memo prepared for lawmakers.

What the GOP doesn't seem to realize, because they are idiots, is that "the change you deserve" is the registered advertising slogan of Effexor XR, a drug that many of you might have started taking as a result of all the...you know -- terrorism. (Hat tip to Bluestem for catching this gem.)
Effexor, also known as Venlafaxine, is approved for the treatment "of depression, generalized anxiety disorder, social anxiety disorder, and panic disorder in adults." Its common side effects are very much in keeping with the world the House Republicans have striven to build: nausea, apathy, constipation, fatigue, vertigo, sexual dysfunction, sweating, memory loss, and - and I swear I am not making this up - "electric shock-like sensations also called 'brain zaps.'"
Its less common side effects are equally awesome in their appropriateness.
And when the Food And Drug Administration reviewed the ad copy that included the tagline, "The change you deserve," it took issue with Wyeth Pharmaceuticals, which manufactures Effexor, saying that the company made "unsubstantiated superiority claims." Sounds like the GOP have picked an ironically accurate tagline for their efforts!

Effexor slogan stolen by House Republicans.

May 12, 2008
Anxiety disorders: House Republicans swipe marketing slogan.

We knew the National Republican Congressional Committee, its chair Tom Cole, and House minority leader John Boehner were not enjoying Congress like they used to when they had control back in 2006.

And their get-up-and-go had diminished to procedural games and time chewing motions to adjourn. Their gloom was so bad last week, the caucus by and large voted against Motherhood, as the WaPo reported.

Nonetheless, we were alarmed by the slogan for the minority caucus's re-branding campaign, for it directly addresses the depressed opportunities House Republicans might be feeling of late.

In the New York Times article, House G.O.P. Adopts Change Theme, we learn:

It looks like Republicans will counter the Democratic push for change from the years of the Bush administration with their own pledge to deliver, drum roll please, Òthe change you deserve.Ó The first element of the party agenda developed over the past few months by the leadership and select party members will focus on family issues.

ÒThrough our ÒChange You DeserveÓ message and through our ÒAmerican Families Agenda,Ó House Republicans will continue our efforts to speak directly to an American public looking for leaders who will offer real solutions for the challenges they confront every day,Ó said the memo prepared for lawmakers.

We think the slogan will only heighten the public's perception that the House Republican caucus needs help. After all, Americans have heard that slogan time and again.

Unfortunately, it wasn't pimped for political discourse, but to market an anti-depressant.

According to Wikipedia, the prescription drug "Venlafaxine is used primarily for the treatment of depression, generalized anxiety disorder, social anxiety disorder, and panic disorder in adults."

The brand name version, Effexor, is sold by Wyeth, which marketed it using the slogan, "The Change You Deserveª."

According to a December 2007 Alternet article, Are You One of Big Pharma's Lab Animals?, the drug company's ad agency came up with this marketing slant:

Wyeth's ad agency serenaded the nation with the message in its "The Change You Deserveª" campaign that, if we were not enjoying things the way we used to do, if we were lacking in what agencies used to call get-up-and-go, it was time to go on the antidepressant Effexor.


Are these symptoms of depression interfering with your life?

Not involved with family and friends the way you used to be?
Low energy, fatigue?
Not motivated to do the things you once looked forward to doing?
Not feeling as good as you used to?

We don't intend to make light of depression or any mental illness, for we've known far too many people who have suffered from them. Nonetheless, using a well-known shrug drug's advertising slogan for rebranding is unfortunate at best. A Freudian slip? Self-sabotage? Who knows. Somehow, we doubt the slogan for a red pill with "W" on it will help the GOP much in November.

 
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  1. The republicans- ineffective & loads of bad side effects - Leslee on May 18, 7:08 AM
  2.  


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