Vocabulary isn't really the issue, but the need for committed people to get things moving. Generally in the business community, competition is helpful, but maybe it's not here. Having excellent p.r. is imperative and seems definitely lacking. I am still convinced from lots of personal experience that very few people understand what cryonics is all about or have ever heard of it. "Publicity", hopefully favorable, would definitely help. There are volunteers or employees who welcome new members, but then there seems to be lacking a supportive environment for them once enrolled. I want to see this work. How can we make it work? That is the question.