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Charisma, Power of Advertising, Publicity and Results

June 30 2009 at 8:40 AM
George  (Login George1st)
Registered User


Response to but the slope of the membership growth curve increased for several years after TW

Publicity and advertising works, but it has to have carefully selected target. I know of a successful mail campaign to sell cemetery plots. Ad for cryo services starring Michael Jordan during Super Bowl is unlikely to work, but an article, along with an advertisement in magazine Modern Maturity, targeted at seniors might by successful. Unfortunately it was never tried.

As for the power of charisma and the art of persuasion it works for anything else. For example, charismatic Jim Jones convinced all 909 members in his community to voluntarily commit suicide. It hard to see why out of everything else cryonics would be the sole exception. (For the challenged: Not for suicide, but for cryo arrangements.)

George

 
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