"Unfortunately, Jim Jones was able to make 909 people feel like it was less emotionally complicated to drink the kool-aid than it was to go on living."
Actually it was not about preference to drink cyanide-laced grape flavored Flavor Aid (misidentified as Kool-Aid) rather than continue emotionally complicated living. In fact, it was because charismatic Jim Jones convinced the group that CIA men are about to parachute to their village, then torture and kill all of them.
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