Written by: Nichapat Luksanapol (Mae)
Cover Page (Step 1)
Euphoorica.com (>>>>big letters)
(Place left>>>>>) Business Plan
Written by: Carlos / Mae / Sri / Jeti / Vlado
Written by: Jeti
Company Overview (Step 2)
The Euphoorica.com was built in October 20, 2003. The company offers an online music directory and search. People of different ages can listen and bye music in Internet. Customers can connect to our web site and easily be directed to any type of music web site they desire, where they can purchase different kind of music.
The site features variety of ways to make your online music search easier and quicker. One of the ways is searching the directory that has thousands of music links, which will take the viewer to the most visited and most popular sites. By having a music search and directory site arranged in such a way, the viewer does not have to waste time going through numerous sites that he/she in reality would have no interest in seeing (such as through regular search engine) since most will not even take you to a desired location.
Another feature of this web site is that it has its own yahoo search (yahoo being among the top search engines on the web), which can take a viewer to numerous sites, which are available on Yahoo.
Let's not forget that Euphoorica's front page links will also lead you to specialized sites that present you music styles, music CDs, music books, music news and other misc. music subjects that will take viewers to the hottest music sites Internet has to offer in a fastest time possible (as compared to other directories which might have a somewhat confusing setup and not to mention search engines with their millions of pages, most of which are not even in the same league to the real subject of your interest).
Apart from that front page of Euphoorica.com will present to you a powerful and detailed Music directory where one can find only major or biggest, most popular and most visited music sites that covers a wide variety of sites. The variety this directory covers includes bands, artists, concerts, events, record labels, lyrics, DJs, sound files, women in music among many other topics.
On the front page you can learn about us at Euphoorica, you can compare us with our competitors and help yourself understand why there is simply no alternative when it comes to Euphoorica in terms of musical directory. Front page will also link you to our online forum where you can participate in everyday discussion relating to music or our site and where you can post questions that may be directed at us.
Euphoorica.com was build by 5 students, which study at LaGuardia Community College. The idea of this website is to serve people better in today's fast paste world and also to create a combination between satisfying people and making a successful money flow.
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Written by: Jeti
Business Concept (step 3)
People surfing the net and searching for music files could represent a very lucrative market and a satisfied customer would in turn spell a return customer. Looking at the recent events where people cannot download music for free anymore there should be an increasing flow of demand for music. Our web site is one of the newest of its kind and we might be one of the first to have a music directory of this magnitude and this degree of specialty. Euphoorica makes it easy for everybody to connect to the type of musical experience they might be looking for.
One of the strengths of our success lies in the young people. They will have the opportunity to not only be able to purchase music through Internet but also to check out our other features I have mentioned earlier within the Summary section. This web site would make possible something that everybody would look forward to; it would bring all the music sites in one including Napster, Kaza, Aimster and many, many more. The strategy will most certainly be effective and it shall enable us to create a solid customer base that will increase with time in a steady pattern.
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Mission Statement of the Organization
Analysis of External and Internal Information
Planning Strategies and Objectives Throughout the Organization
Implementation and Control of Plans
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* Mission Statement
Euphoorica.com is a music directory and search site, which will be concentrated towards taking a viewer to the most popular music sites that he/she might be looking for without going through the hassle of wasting valuable time on unneeded sites.
*Analysis of External and Internal Information
Checking and controlling the external such as competitive website directory, legal regulation in order that our web site would be a profitable in the long run. Making sure also that the internal organization run smoothly in order to make the web site stay and remain successful and competitive.
* Planning Strategies
Planning strategies would be very important key to success, for example later as the time progresses we might create membership in our web site another that will be strategic alliance.
* Implementation and Control of Plans
Having professional management will help us in making sure that all the objectives are realized. Also creating a good relationship with employees and even more so customers is realized and maintained (and of course enhanced) and in such a manner we will know where the problems are and what would be the best way to solve them.
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Competition
Revenue Model
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*Competition
Although there are music web sites, Euphoorica.com it is something different from all other. Our web site will be able to connect any body, anytime and anywhere to any kind of music there are looking for, in a matter of seconds, so people can be and remain satisfied their needs in a most pleasant way.
*Revenue Model
We expect to have revenue through different branches which we see opening as the business progresses and expands, undoubtedly in a relatively short time span from the initial opening of operations at Euphoorica.
1) Service fee directing viewers towards the web sites
2) Referral site (page where we will direct you to what you need)
3) Fees for advertisements on our pages (front page charges the most)
4) Membership fee for viewers. (Although not at the beginning)
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Written by: Carlos
Environmental Analysis (Step 4)
This business is especially formed for the music consumers who wish to get music legitimately. It is hard now to download music on-line because of the risk of getting persecuted for copyright infringement. People want music in a convenient, inexpensive and legitimate way. Our business provides our customer with a worry free way of obtaining the music that they desire. We also provide the best directories in the market today for music files and CD's instead of just giving you many which an confuse and even discourage customers to find their music.
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Written by: Carlos
Current Revenue Streams (step 5)
Several revenue streams support Euphoorica's business model:
a) Advertisement on web site:
One of the company's main revenue streams will be from all sorts of advertisements on the Euphoorica web site. Companies of all sorts will be able to place their preferred advertisement on our web site for a generous fee. It will start from the first page (being the most expensive) to all the other pages at more affordable price.
b) Service fee from directories:
Another main revenue stream of this company is directory service fee. This is were companies of certain web sites (music web sites) pay the this company a generous amount to link our users to their web sites. Users who wish to obtain music of a certain category will be linked to the best possible web site we have to offer.
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Nature of Business (Step5)
The basic nature of this business is to provide our customers with a convenient method of searching for their favorite music on line. The company offers an online music directory and search. This company offers a legit transfer of music and customers can even buy music.
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Written by: Nichapat Luksanapol
Market Analysis Summary (step 6)
The concept and management of Euphoorica.com will prove to be effective providing Internet users a web music directory that’s very easy to browse and navigate. Euphoorica.com offers music enthusiasts to search and find the information they need on any genre of music very quickly and conveniently with our unique portal.
Market Segmentation
Euphoorica.com’s target market would fall anywhere between the ages of 13-45. This excessively wide range of ages is due to the fact that both music and the Internet appeal to a variety of people. The majority of these individuals are teenagers and young adults since they’re more likely to spend time looking up music when they’re surfing on the Internet.
Main Competitors
Our service competition lies mainly with other music directories on the web. Our unique site offers and provides real links to artists and record companies, and features the most complete lists of any music-related websites available anywhere. Euphoorica.com is in partnership with Yahoo.com to provide additional useful information and further enhance our consumer’s visit to the site. We also provide download-able music and audio samples to differentiate our business from other music directories/portals existing on-line today.
The main competitors of Euphoorica.com will be:
Music Yellow Pages -- www.musicyellowpages.com
Music Moz ---- www.musicmoz.org
MusikNetz ---- www.musiknetz.com
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Written by: Sri
Management and Organizational Issues (Step 7)
Seventh step consists of the Management and Organizational Issues. This section will provide details such as specifics about work distribution, how the organization's communication system will function, and so forth.
The management team at Euphoorica.com is made up of the following people:
Jetmir…..(Founder)
Mea……..(Marketing)
Carlos…..(Accountant/Environmental Analyzer)
Sri……....(Research & Development)
Vlado……(Webmaster/Chief Executive/Moderator)
Jetmir is the founder of Euphoorica. Our founder Jetmir, for his approval, reviews everything (ideas, information, suggestions, etc.) related to Euphoorica. He dictates where the site should be headed and how it should get there. Jetmir wants to help people find whatever particular music they may be looking for, so he came up with the idea of Euphoorica, a portal to vast music options.
Mea is in charge of marketing. She contributes to the ongoing, planning, organizing, and controlling of marketing activities, such as coming up with catchy logos, phrases, pictures, advertisements, etc. to interest people into coming to our site and using our site.
Carlos is our accountant. He handles all the financial aspects of our on-line business, such as bill payments, managing revenue streams, and salary payments. He is also the Environmental Analyzer. He examines all of the internal & external environmental forces that can affect a business. In our case it would be other music directories.
Sri (that is I) is responsible for overseeing all aspects of music planning and development. I come up with ideas that will have customers wanting to keep coming back to our site while they do their music search. For instance, since we do not provide an audio section at this time, I would come up with that concept and have it be put up on the site for the customers so they can listen to music while they do their search.
Vlado is the Webmaster/Chief Executive/Moderator. He is in charge of developing the site, keeping the website up-to date, putting whatever is needed to help people look for what it is that they want. He is also in charge of handling any technical situations the customers may have while dealing with the site. He controls the Group Forum, which is where people can register and give their opinions of what they would like to be put up on our site, so they return and use our site in the future.
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Written by: Sri
Conclusion (Step 9)
STEP 9: Conclusion: A short conclusion should bring the report to a close. Suggested actions by individuals or a timeline for action before the recommendations within the report are considered outdated might be included here.
In conclusion Euphoorica.com is an innovative concept that targets the fast growing market of the Internet. We assume that the market will respond, and continue to grow quickly over the next few years. Our goals are to create a reputation of quality, consistency, and security (Internet security) that will make us the leader of a new style of music searching. Our marketing efforts will be targeted to all age groups. As the market chances, new ideas will be added to maintain and/or increase revenues. After the launch of our site, we will keep a close eye on traffic (how many people who are using the website) and profit to insure that we are meeting all our targets.
As with any new venture, there is some amount of risk involved. The success of our project will depend upon the strength of our group as a whole and our commitment to provide the highest quality with quick service to our customers. This commitment must be consistent because of the many competitors on the Internet. All the members and I, believe that our plan will meet the consumers needs and put an end to ridiculous music directories that take you nowhere (not to mention endless search on a search engine).
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