I'm glad you asked that - because I've thought the same thing about my one and only KEANUUUUUU !!! People have even called Keanu the "reluctant movie star", but I don't believe that for one minute . I truly believe it is mostly an image - an enigma of sorts that his personality, along with Joaquins, is filled with tragedy all the while being a mega movie star. Everyone likes and needs their privacy - but in Keanus & Joaquins case, I also believe it's mostly for image as well .