If we choose Brigestone Blizzaks to install on our RAV-4 in winter, it is not necesserally because it's Bridgestone brand. The reasons are:
1- 235/60R16 on winter tire it's hard to find
2- Because we wanted NO unidirectionnal winter tires to be able to make the rotaion on 5 tires as explained in truck's manual.
Often in this size, tires are hi-performance tires (read: to be installed on sport cars), so they are unidirectionnals.
About factory tires, it's true they seem to be cheap and they don't perform very well on slippery road.Too,they are noisy and hard.
Your choice (Toyo) for our next summer tires will be considerated.