A few years ago while trying to impress the important place that "the game " has played in my life, I invited my new fiance at the time to observe a Rock game with me behind the Mic. After an exciting come from behind win in OT, and me at my best in front of my new girl ( now the lovely Mrs Messer ) I asked her for her thoughts. The first thing out of her mouth as a casual observer of sport was " Great game sweetheart you guys do a great job but where are all the non white people"? . In ensuing weeks I observed and she was right , you are hard pressed to see a person of colour at any lacrosse game. So I put forward some ideas much the same as Tod , engage these new Canadians somehow. Get the players into the inner city to engage these potential fans , with a mix of skill display and History. I was told that the school boards said that "its a waste of time they cant afford your tickets". So the result was School programmes at private academies and schools in more affluent areas . Lacrosse has always been a blue collar white Mans game ( excuse me my aboriginals brothers I am not excluding you ). In order for lacrosse to re-emerge in Brampton and bigger more Urban centres, it is my belief that our new brothers and sisters have to be canvassed with the type of exposure that Tod has mentioned, or it will be another year of " who is it this year Peterboro and Who?. Hell even go so far as to have special nights or ethnic foods ,we might just be surprised at the result of offering up of such Canadian hospitality Peace.
Posted on Aug 13, 2012, 10:57 AM from IP address 188.8.131.52