Firearms sales are soaringby Nancy
Firearms sales are soaring as the National Rifle Association
convention commences Friday in Phoenix, Ariz. Jeff Reh, general
counsel for Beretta USA (the American arm of Italy-based gunmaker
Beretta International), told CNBC that his firm saw sales climb
66 percent in the first quarter - roughly beginning with the
inauguration of Pres. Barack Obama. "We're still seeing an
unremitted level of increased orders on the handgun side and on
the rifle side," Reh said. And the stockpiling seems to be
rippling out into related sales for equippers like Cabela's [CAB
12.47 0.40 (+3.31%) ], famed for its range of sporting,
camping and hunting goods. "We are seeing a lot of first-time
Cabela's customers," said Randy Moeller, marketing manager for
the outdoorsmen's company. "Probably for a number of reasons."
Margaret Brennan reports from the NRA gathering. Watch the video
for her take on the business, including a growing female customer
base - and a marketing group called "Babes with Bullets TV."
The Second Amendment IS Homeland Security !
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