i was just forwarded this from my local ad via panerai ...
Introducing Panerai Magazine,
the Officine Panerai application for iPad
APRIL 2011 The first Panerai application specifically designed for iPad and aimed at fans of Radiomir and Luminor watches is online and available free from the Apple Store. The new Panerai Magazine offers information, images and videos of the new Panerai models presented at the Salon International de la Haute Horlogerie 2011 in Geneva.
Panerai Magazine presents a wealth of different images, videos and articles, so that Panerai watch enthusiasts can admire and get detailed information about the Florentine brands new watches, plus much, much more: the technical specifications of the new hand-wound P.3000 calibre with three-day power reserve, entirely developed and produced at the Neuchâtel factory; the performance and features of the innovative materials that Officine Panerai uses for the cases of its watches; the link between each detail of a Panerai watch and the long history of the brand.
Panerai Magazine is the first application created by Officine Panerai specifically for iPad, is available to the public, and joins the Panerai application for iPhone launched in 2010. It can be downloaded free from this link:
Founded in Florence in 1860 as a watchmakers shop, workshop and school, Officine Panerai was for many years the official supplier of precision instruments for the Italian Navy, mostly for the underwater special corps. The projects developed by the company at the time - including the Luminor and Radiomir watch - were covered by military secret until 1997, when the brand was purchased by the Richemont Group and launched on the international market. Officine Panerai is today the only Italian fine watch making company, developing and producing its own calibres and watches - a blend of Italian history and design with Swiss craftsmanship - in its own manufacture in Neuchatel, Switzerland. Panerai watches are distributed worldwide through an exclusive network and in the Panerai boutiques in Florence, Milan, Portofino, Geneva, Madrid, Moscow, Paris, Los Angeles, New York, Boca Raton, Buenos Aires, Beijing, Hong Kong, Macau, Shanghai, Taipei, Tokyo, Beirut, Doha, Dubai, Riyadh. www.panerai.com