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Waste of money

January 30 2012 at 12:01 AM

Le Chef  (Login Le-Chef)
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Response to Why doesn't Panerai sponsor any pro athletes??

Sponsoring athletes for Panerai would be a waste of money. It doesn't fit the brand architecture. It also doesn't need it: the brand has a clear positioning and brand personality that doesn't need athletes to make it appealing.

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